THRIVE SERVICES USED
Project Overview
Geoforce is a top developer of cloud-based asset tracking platforms, such as satellite and cellular-based GPS tags, RFID systems and other wireless technologies, used by major operating companies to manage mission-critical assets and improve safety and compliance.
The company partnered with Thrive Internet Marketing Agency in September 2021 to boost its social media and SEO performance. Having seen no progress with other web marketing agencies in the past, it came to Thrive hoping for a more hands-on campaign management approach that delivers measurable results.
Since taking over the company’s digital marketing campaign, Thrive helped Geoforce generate a 360% increase in organic traffic year-over-year (YoY) and an 88% increase in ad clicks.
Thrive’s combined paid and social media efforts also resulted in a 121% increase in Instagram followers, a 352% increase in Facebook impressions and a 100% increase in LinkedIn followers.
Thrive continues to partner with Geoforce to strengthen its digital presence and achieve steady business growth.
Digital marketing wasn’t a big focus for Geoforce before it came to Thrive. However, being in a competitive marketplace, the client needed to ramp up its online marketing efforts to carve out its name in the industry and drive more targeted leads.
Thrive’s digital marketing specialists performed an extensive brand audit to determine the best approach to achieve the client’s goal. The team focused on optimizing the client’s website to rank for the most valuable industry-related regional keywords. It also launched strategic social media campaigns to increase brand engagement.
Search Engine Optimization Results
From only 15 organic leads generated per month, 0 keywords in Top 5 rankings and 0 traffic generated in June 2021, Thrive was able to dramatically improve the client’s search performance:
Key Metric 1: Top 5 Keywords
Key Metric 3: Goals
- Organic Traffic: +360%
- Overall Sessions (MoM): +58%
- New Users: +68%
- “Construction Industries” Page Sessions: +1,000%
- Onsite Goal Completions: +119%
- “Contact Us” Page Sessions: +120%
Pay-Per-Click Marketing Results
Thrive’s PPC advertising strategy also generated more leads and conversions for the client month-over-month:
- Cost Per Lead (CPL): -59%
- Ad Conversions: +13%
- Clicks: +88%
- Click-Through Rate (CTR): +35%
- Conversions Value: +39%
- Impressions: +634%
Paid and Organic Social Media Marketing Results
Before Thrive, the client had only 603 Facebook likes, 5,927 LinkedIn followers and 100 Instagram followers. Thrive focused on building a strong community across three platforms to drive more brand engagement and boost its follower growth rate.
Thrive’s combined paid and organic social media campaigns resulted in:
- Link Clicks: +77%
- Impressions: +352%
- Engaged Users: +100%
- New Page Likes: +237%
- Total Page Reactions: +100%
- Total Page Likes: +237%
- Average Ad CTR:+24%
- Total Followers: +100%
- Total Unique Impressions: +100%
- Likes: +586%
- Total Followers: +121%
- New Followers: +100%
- Impressions: +100%
- Average Engagement Rate: +87%
Over the last six months, Thrive has boosted the client’s Facebook page likes to 2,025. Its Facebook content appeared on 1.2 million screens (page impressions), reaching 938,686 users and gaining 8,799 clicks.
Geoforce’s engagement rate also consistently stayed above the average (0.064 percent) at 0.48 percent – a 214.53 increase year-over-year.
The client’s top Facebook post for the last 6 months gained 14,817 impressions and 791 clicks.
Top Posts
Message:
Track oil and gas assets are both on land and offshore with our GPS Asset Tracking Devices. Founded by oil and gas industry veterans, Geoforce understands the high cost of missing equipment. Oil and gas operators around the globe trusts Geoforce with efficiency – and profits…
Date: 2022-01-26 23:00:21
On LinkedIn, Thrive has helped the client gain 47,055 post impressions and increase its total followers to 7,172.
Thrive’s Instagram marketing efforts have also delivered profitable results for Geoforce. Over the last six months, its social media specialists have increased the client’s Instagram followers by 121% and achieved an average engagement rate of 87% – a whopping 7,058% increase from the average of 1.2%.
The Execution
To deliver consistent organic traffic growth month-over-month and improve the client’s search rankings for target keywords, Thrive focused on these three key areas:
Thrive’s SEO team ran a comprehensive website audit to identify actionable items that will keep the company’s marketing strategy on track. Results of the site audit revealed the following issues:
- 95 title tags that were too long
- 146 title tags that were below the character limit
- 203 pages with missing H1 tags
- 415 pages with missing meta descriptions
- 389 images with missing ALT text and Alt Attributes
Using this data, its SEO specialists implemented growth-driven local SEO strategies centered on increasing the client’s search engine ranking score. These involved:
- Title and heading tag optimization
- Image optimization
- Keyword targeting
- Mobile search optimization
- Site speed optimization
- Backlink building
- Technical SEO
- Core web vital optimization
- Competitor backlink analysis
- Local citation management
- Local SEO
- Advanced industry content strategy
Once Thrive optimized the client’s website, it launched PPC advertising strategies focused on hitting big-picture goals with other channels. These included:
- Scaling budget and bids
- Crafting more descriptive ad copy
- Testing various custom and lookalike audiences
- Incorporating customer testimonials into landing pages
- A/B testing different ad groups
To grow Geoforce’s brand awareness and build trust with its target audience, Thrive needed a more proactive social media marketing and advertising strategy to position the client as an industry leader. It then utilized polls/surveys to gain information about the Geoforce’s target audience and created strategic campaigns with themed social content.
Thrive’s social media strategies covered:
- Creating more dialogue with audience members who engage with the brand
- Engagement monitoring
- Crafting new content that specifically targets new geographic markets
- Optimizing creatives based on the highest CTR
- Continued follower growth efforts
- Creating engaging, sharable content
- Capturing and leveraging the benefits of positive consumer product reviews
- Leveraging video content