Boost Ads Viewership and Close More Sales
Boost Ads Viewership and Conversions
Effectively market your brand and reach millions of potential customers on the world’s second-largest search engine, only next to Google – YouTube.
Thrive Internet Marketing Agency’s YouTube Advertising services help you tap into a massive audience with highly targeted ads, expertly managed campaigns and data-driven strategies.
Viewers are twice as likely to make purchases based on what they see on YouTube, with over 70% stating that the platform increases their awareness of new brands.
YouTube Advertising services utilize this massive potential by placing targeted ads in front of relevant audiences.
YouTube Ads are video promotions that appear on the channel’s website, app and Google Display Network (GDN) – a network of over two million websites and apps where ads can be placed.
Google-owned YouTube Ads employ the highly targeted approach of Google Ads but with the added power of video.
With millions of active users and over one billion hours of videos watched daily, YouTube is a goldmine for advertisers. However, creating effective ads and managing campaigns requires expertise, resources and time.
Need help with piquing the interest of potential customers?
Our YouTube advertising services can help siphon traffic toward your channel and increase conversions.
From campaign setup to bid management, Thrive’s YouTube marketing agency delivers results through data-driven campaigns and creative executions.
A Guide to Advertising on YouTube
YouTube is the preferred platform for viewers, being four times more likely to be used when searching for information about a brand, product or service than other platforms.
Here’s everything you need to know about YouTube video advertising:
What Are YouTube Ads?
YouTube ads are promotional videos that run before, during or after other videos on the platform. They are managed through Google Ads, which means advertisers can access the same data and targeting options as Google Ads.
YouTube advertising targets viewers based on their Google search histories and YouTube viewing habits. This allows brands to showcase video promotions alongside relevant content that millions of users actively engage with for entertainment or education.
Some YouTube ads are pay-per-view (PPV), charged when a viewer watches a few seconds of the ad or interacts with it, while others are pay-per-click (PPC) charged when a viewer clicks on the ad.
Types of YouTube Video Advertising
YouTube’s ad formats offer different positioning and length options to meet your business goals. See the types of YouTube video ads you can leverage based on your brand goals:
- 1
Skippable In-Stream Video Ads
These are pre-roll ads that appear before, during or after a video and can be skipped after 5 seconds. They appear on YouTube watch pages and the websites and apps of Google video partners.
When Is It Best Used?
Skippable in-stream video ads are ideal for building brand awareness and driving consideration due to their ability to showcase longer, more detailed stories.
- 2
Non-Skippable In-Stream Video Ads
These ads cannot be skipped and must be watched before the viewer can access the main video content. They run for 30 seconds or less and appear on YouTube watch pages and partner sites.
When Is It Best Used?
Much like skippable in-stream ads, non-skippable in-stream video ads are effective for brand awareness and consideration campaigns.
- 3
In-Feed Video Ads
These video ads improve the visibility of video content in places of discovery, such as related YouTube videos, YouTube search results or the YouTube mobile homepage.
In-feed video ads feature a thumbnail image and accompanying text. The size and appearance of the ad may vary depending on its placement, but they always encourage viewers to click and watch the video. Once clicked, the video plays on either the YouTube watch page or the channel homepage.
When Is It Best Used?
Ideal for driving consideration and conversions, in-feed ads encourage viewers to watch your entire video and learn more about what your brand has to offer.
- 4
Bumper Ads
Bumper ads are short, memorable videos that cannot be skipped, lasting six seconds or less. They appear before, during or after other YouTube videos as well as on the websites and apps of Google video partners.
When Is It Best Used?
Use bumper ads to build brand awareness, convey a simple message or promote a flash sale. They are also effective for retargeting campaigns to keep your brand top-of-mind.
- 5
Overlay Ads
Overlay ads appear semi-transparently at the bottom of a video and can be closed by the viewer. They can include images, text or rich media content and are only accessible on desktop devices.
When Is It Best Used?
Overlay ads are ideal for promoting a specific product, offer or call-to-action (CTA) within your video. They work best when used in combination with other types of ads to reinforce your message.
- 6
Masthead Ads
These premium, high-visibility banner ads are positioned at the top of the YouTube homepage for 24 hours.
The Masthead ad on the desktop features a silent autoplay video at the top of the YouTube Home feed for up to 30 seconds. It can be in widescreen or 16:9 aspect ratio format, with an info panel on the right using assets from your channel.
On mobile, the Masthead ad also includes an info panel, but the featured video autoplays with sound when a user visits YouTube. After your campaign ends, the Masthead ad transitions to a standard text and display ad that users can click to visit your channel or website.
To access Masthead ads, you can make a reservation through a Google sales representative.
When Is It Best Used?
Masthead ads are perfect for generating massive brand awareness in a short amount of time. They are ideal for product launches, holiday promotions or events that require immediate impact and high visibility.
What Targeting Options Are Available for YouTube Ads?
In addition to different ad formats, YouTube advertising offers various targeting capabilities for marketers.
Demographic and Interest-Based Targeting
Target users based on demographics such as age, income, location, gender, parental status, job and more. With interest-based targeting, brands can reach users who have shown interest in specific topics, videos or channels.
Affinity Audiences
Target consumers who visit websites related to your product or service, engage with YouTube content related to your industry or watch specific types of videos.
Custom Intent Audiences
Reach YouTube audiences interested in your offerings by creating custom intent audiences based on search queries and keywords they use.
Lookalike Audiences
Use first-party data on YouTube Advertising to target individuals similar to those in your marketing or email lists. Share your list with a YouTube ads agency to reach similar audiences and showcase your ads effectively.
Website Retargeting
This targeting option allows marketers to show ads to users who have previously visited their website or taken a specific action. Using cookies, brands can track user behavior and target them with relevant ads.
YouTube Remarketing
Show ads to users who have previously interacted with your brand on YouTube. This could include viewers who have watched or engaged with your videos, subscribed to your channel or visited your page.
Customer Match/CRM Lists
Upload a list of email addresses or phone numbers and target those users on YouTube. This targeting option is also useful for retargeting customers based on their previous interactions with your brand.
TrueView for Shopping Ads
TrueView is an in-stream ad designed for eCommerce businesses. It allows marketers to showcase their products or services within the video ad and drive viewers directly to the product page for purchase.
Specific Product Retargeting
Target users who have previously viewed specific products on your website or app with customized ads featuring the exact product they were interested in.
Not sure which targeting option is best for your campaign? Get expert recommendations from Thrive’s YouTube advertising agency. We conduct A/B testing and analyze your audience data to determine the most effective targeting strategy for your specific goals.
Why Your Business Needs YouTube Marketing Services
Close More Sales and Boost Brand Awareness
Over 5 billion videos are consumed on YouTube’s platform daily, making it a powerful tool for content distribution. The ease of sharing videos allows users to engage with their friends and family, creating opportunities for businesses to reach interested leads and grow their customer base.
Moreover, videos have proven to be an effective way of engaging audiences and delivering information. In fact, 81% of businesses use video as a marketing tool, with 69% claiming that video has boosted their sales.
YouTube marketing services also offer the following benefits:
Cost-Efficient
The average cost-per-view for video ads on YouTube is around $0.10-$0.030, which is relatively lower than Google Ads’ $0.79 for search ads. Save more on ad spend by partnering with a leading YouTube ads agency. These agencies provide bid management and targeting optimization services to help you effectively reach your desired audience at a reduced cost.
Laser-Focused Targeting
Never miss your target market and waste ad spending with YouTube’s precise targeting options. A YouTube marketing agency can help you target users based on demographics, contextual targeting, behavioral interests and lookalike audiences. Tapping into the right target market ensures a higher conversion rate, impacting your ROI.
In-Depth Reports
Get real-time insights into your impressions, views and clicks in one convenient dashboard. A YouTube marketing company translates these reports into valuable insights and recommendations, helping you make informed decisions for your next YouTube Ad campaigns. Ongoing monitoring and optimization ensure campaigns perform at their best.
High Flexibility
YouTube offers many formats and types of advertising. Engage consumers with funny videos, share testimonials, incorporate surveys, post expert content and more. You can change the setting of your targeting anytime, but to access its full benefits, consider partnering with a top YouTube advertising agency for better results.
Amazing Digital Reach
There are over 2 billion logged-in users on YouTube, with 21.41% of traffic coming from the U.S. The platform reaches more 18-34 and 18-49-year-olds than any cable network in the U.S. This number makes YouTube an indispensable tool for businesses looking to reach a larger audience.
Google Integration
Synchronize your YouTube advertising efforts with Google’s suite of marketing tools. This integration allows you to reach users across multiple platforms, including Google Search and Display Network, Gmail and YouTube. This multi-channel approach allows brands to build a cohesive and unified presence across multiple points.
Boost Campaign Profitability With a Trusted YouTube Ads Manager
For many, watching YouTube videos has become part of everyday life. In fact, 62% of internet users in the U.S. use the platform daily, making it a prime location for businesses to advertise and reach their target audience.
However, advertising on YouTube can be a complex process that requires expertise in video production, targeting and optimization.
To succeed on YouTube as an advertiser, you need a trusted YouTube Ads Manager who can effectively manage your ads and help you achieve your goals.
Thrive Internet Marketing Agency, a premier YouTube marketing company, has a team of experienced video ad managers who can create, manage and optimize your YouTube campaigns to drive maximum return on investment (ROI).
As a Google Partner, our team is well-versed in all types of YouTube video ads and can help you determine the best ad format and strategy for your business.
With sophisticated targeting techniques, Thrive’s YouTube ad agency ensures your ads reach the right people at the right time, whether they’re on desktop or mobile, watching at home or on the go.
Get in touch with us today and we will match you with a YouTube Ads manager who will take care of every aspect of your campaign.
Thrive’s YouTube Advertising Services
Run High-Converting Video Campaigns That Drive Results
Campaign Development and Strategy
Discover the most effective format, bidding strategy and budget for your campaign goals. Thrive helps brands of all sizes build YouTube ad campaigns based on audience research, brand positioning and the competition. A proven process ensures that your campaign stays on track and within budget.
Keyword Research and Analysis
Keywords are the backbone of successful YouTube ad campaigns. Thrive’s YouTube ads agency conducts in-depth keyword analysis to identify relevant terms and phrases used by your potential customers. We incorporate these keywords into your ad copy and test them for maximum performance.
Partner with our YouTube ad agency to craft highly engaging and persuasive ad copy that speaks to your audience. Our professional writers create video scripts and text ads that resonate with consumers. We’ll help you boost clicks and impressions with compelling calls to action (CTAs) and high-quality visuals.
A/B Testing
Test multiple ad variations to determine the most effective combination of keywords, audience targeting and ad format. Our YouTube ad campaigns use A/B testing to determine which ads drive the most conversions and optimize your ads campaigns as necessary.
Channel Management
Your dedicated YouTube ad manager handles everything, including monitoring and managing your channel, creating and updating ads, bid management, budget allocation and ongoing reporting. Let our experts take the reins so that you can focus on your business.
Bid Management
Our agile approach includes real-time bidding adjustments based on data-driven insights, landscape analysis and performance metrics. The experts at our YouTube ad agency prioritize securing optimal ad placements while operating within budget.
Why Choose Thrive for Your YouTube Advertising
Leverage the Expertise and Experience of Google-Certified Experts
Thrive Internet Marketing Agency is a full-service YouTube marketing agency with over 16 years of experience. We bring together a team of experts in video production, targeting and optimization to deliver outstanding results for our clients.
Partner with our YouTube advertising experts to benefit from:
Google-Certified Professionals
Work with certified Google Ads specialists with expertise in managing and optimizing YouTube ad campaigns. We have access to the latest tools and resources from Google and have received advanced training to stay updated on trends and best practices.
Cross-Channel Campaign Execution
Our YouTube marketing company integrates paid advertising into your larger digital marketing strategy to ensure a cohesive approach across all channels. Using an omnichannel approach, we create consistent branding and messaging to reach your target audience on multiple touchpoints.
Goal-Oriented Metrics and Reporting
Thrive’s YouTube marketing services leverage Google Analytics and Google Data Studio integrations to give you the full picture of your YouTube ad performance. Our reports highlight important metrics such as impressions, clicks and conversion rates to measure campaign effectiveness.
Focused Audience Targeting
Gain a 360-degree view of your target audience with Thrive’s YouTube advertising agency. From demographics and interests to behavioral patterns and lookalike audiences, our YouTube ad specialists use various targeting methods to reach the right audience for your business.
Flexible Budget Management
Choose from multiple budget options to match your business goals. Our YouTube advertising company works with budgets of all sizes, from small businesses to enterprise-level organizations. We help you allocate your budget for maximum ROI and monitor ad campaigns closely to ensure efficiency.
Sustainable ROI Growth
Our YouTube ads agency builds campaigns with scalability in mind. We believe in your brand’s capacity to grow and design strategies to maximize ROI for the long term. We adjust our approach as your business evolves to help you achieve sustainable growth and success.